Meet Randy Rohde — The News Guy Reshaping Digital PR and Brand Visibility
In the fast-moving world of digital marketing, few professionals have carved out more info a niche quite like Randy Rohde. As the founder of The News Guy and 38 Digital Market, Rohde has established himself as a nationally acclaimed PR expert who empowers brands establish credibility, achieve top search visibility, and get featured on more than 900 media outlets.
An Unconventional Path to PR Expertise
Rohde's road to success has been far from traditional. After earning a business education from institutions including Michigan Ross, he began his career in retail operations — overseeing large-scale retail operations, supervising multi-unit teams, and eventually overseeing operations at two national retail companies.
But the entrepreneurial spirit was always there. With a team of partners, he launched a national service provider, sold it, started another, then settled in Cleveland, Ohio, where he built operations spanning five states — and sold that company also. Somewhere along the way that he became captivated by digital marketing.
What The News Guy Brings to the Table
Currently, Rohde operates 38 Digital Market, a digital marketing agency operating out of Chagrin Falls, Ohio. Through his brand "The News Guy," he delivers a robust lineup of services built to drive real results for businesses.
His flagship service is press release distribution, placing stories across high-authority publications including AP News, Yahoo Finance, Benzinga, and Business Insider. Beyond press releases, Rohde delivers expert guest posts on top-tier media outlets, SEO and local SEO services, white-hat link building campaigns, and PPC advertising.
Where PR Meets AI
Perhaps the most forward-thinking aspect of his work is his pioneering approach to AI search visibility. He positions press releases as a form of strategic input for AI platforms — allowing companies to control what AI systems like Google AI Overviews, ChatGPT, and Perplexity say about their business. This innovative strategy gives businesses a distinct advantage in today's shifting digital landscape.
A Renaissance Man of Media and Marketing
Rohde's reach goes much further than his agency's walls. He hosts dual podcast shows — "Hot Off The Press," a daily show dedicated to press releases, SEO, and digital PR with over 400 episodes, and "Running the Bases with Small Businesses," an interview series featuring small business stories and insights.
On the speaking circuit, Rohde has shared his expertise at major events across the globe, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's appeared as a guest on numerous podcasts such as The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
On top of all that, Rohde boasts IMDB credits as a producer, actor, and director — demonstrating his ability to tell compelling stories both in film and in business.
Why Businesses Trust Randy Rohde
As Rohde himself puts it: "Visibility without credibility is a missed opportunity." For companies seeking to build authority, boost their search rankings, and stay ahead of the curve, Randy Rohde and The News Guy provide a strategic advantage.